Looker Studio · Visualisation and BI
Looker Studio Training: Business Dashboards, Data Blending and Insight
Move beyond decorative charts to build dashboards that answer genuine business questions. This program covers data modelling assumptions, calculated fields, blends, interactive controls and the communication of insight.
Who this training is designed for
Designed for analysts, marketing teams, reporting specialists, BI professionals and academic cohorts working with tabular data.
- BI and digital analysts using multiple data sources
- Marketing teams creating recurring performance reports
- Learners practising business intelligence and reporting
Learning objectives
Participants learn to plan dashboard questions, validate data definitions and make reporting useful to decision-makers.
- Build an interpretable multi-page dashboard
- Create calculations and apply appropriate filters
- Diagnose common data blending and reconciliation issues
Module 1 — Dashboard requirements
Translate stakeholder questions into definitions, granularity and reporting views.
- KPI definitions
- Dimensions, metrics and grain
- Chart choice and information hierarchy
Module 2 — Data sources and quality
Connect representative sources and identify assumptions.
- Source types and credentials
- Data quality checks
- Date dimensions and aggregation
Module 3 — Calculated fields and controls
Create reusable measures and useful interactive experiences.
- Calculated dimensions and metrics
- Filters and date range controls
- Parameters where appropriate
Module 4 — Blended data
Understand joins, keys, data grain, mismatches and resulting metric behaviour.
- Join keys and cardinality
- Left joins and aggregation effects
- Validation with independent totals
Module 5 — Storytelling and governance
Design dashboards that remain interpretable over time.
- Executive summaries and drill-downs
- Visual accessibility and performance
- Sharing permissions and upkeep
Tools, practice and assessment
Looker Studio, Google Sheets and representative CSV data are typical. Some connectors may involve separate vendor charges and are not included by default.
Participants build a multi-source marketing dashboard, validate a blended metric and document at least three business insights.
An independent dashboard exercise evaluates correctness, clarity, interaction and the defensibility of conclusions.
Delivery and customisation
Available as a focused workshop or multi-day hands-on program for beginner to intermediate and analyst audiences.
Datasets, KPIs and complexity can be adjusted for marketing operations, sales enablement or academic analysis.
Frequently asked questions
Is the program suitable for experienced BI analysts?
— Yes. More advanced tracks emphasise blending, reconciliation, calculated fields and insight generation.
Must we use live corporate data?
— No. Synthetic or approved datasets are suitable for practical labs.
Does Looker Studio replace a data warehouse?
— No. Creating a Dashboard using BI tool and deeper data engineering serve different functions; data modelling boundaries are discussed.
Related learning pathways
Build a complete measurement pathway with GA4 training and Marketing Analytics training.
Illustrative multi-table dashboard lab
Learners receive separate campaign, performance and customer-category tables sharing documented keys. Before joining, they inspect grain and relationship assumptions, note missing values and calculate independent control totals.
They create a blended view, compare it with source totals, explain differences and build an executive-facing dashboard with a concise findings section. This makes the exercise more meaningful than decorating already-perfect data.